How To Promote Your Podcast - Top Strategies, Tactics ... - This Old Marketing Podcast

Published Feb 23, 21
10 min read

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In fact, it became our primary method for promoting our podcast. Develop a Trello board and set up four Columns: Podcasts, Contacted, Intrigued, Scheduled. Add all the podcasts and contact details to the first column. Write the email that would offer YOU on yourself. Compose down some intriguing realities about yourself.

Compose down the things that you 'd want to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely special and produces an interesting subject to discuss. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste task. Also, you don't have to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great concept to enable Card Aging, so you can get a visual representation of for how long those cards have been being in each column.

Don't follow up a few days later and resemble, "what the fuck, bro?" Offer it a couple of weeks and follow-up with a short e-mail ending with a concern. Who understands? Your email might have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Tough but enjoyable The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing area, I have actually produced three various rap videos which you can see here, here, and below.

No one watched it even though we promoted the hell out of it. I believe that it was a combination of people assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than simply about any other form of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing really little traffic, but a lots of street cred and link juice (listen on google play podcast marketing). Not everybody will create a rap video, however this is a workout of thinking outside of the podcasting world to do some smart promo. Lame If you got some extra cash burning a hole in your pocket, go on and purchase some Facebook ads.

However, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing content that will reside on the web forever and consistently bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We created a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - free toolkit for marketing your podcast in 2020. He likewise shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for just a few hundred dollars, we were able to take advantage of that a person episode. We tried it a few more times with other guests and didn't get almost the same action. That episode continued to be connected to and discussed on social media without us having to buy any more Facebook advertisements.

If you're anything like me, producing program notes for your episodes is the most dreadful task of publishing a podcast. The fact is, you need to take your program notes simply as seriously as you take your program. Treat your show notes like genuine blog site posts that supply legitimate worth and helpful links.

I'm not talking about transcripts. Sure, they supply more words for SEO worth, but if they are not cleaned up and formatted and provide genuine value, then you are losing your time and cash - mastermind podcast author marketing. Compose something new. Turn your episodes into clear content. Provide links to the things you discuss in your program.

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If you do not wish to write show notes, you should hire someone to compose them for you. You can start by connecting to your audience due to the fact that they already listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research study, and turn every one of the episode posts into amazing SEO bait, helping to reel in more listeners via Google - customer driven marketing and podcast.

We took a look at what episodes got the most downloads and tried to develop comparable episodes in the future. We likewise attempted different kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you most likely to get included since there are staff members at iTunes listening.

Use your ears. If it sounds good, then it most likely is. Buy a good mic. I advise the Audio Technica ATR 2100 and a great intro USB mic. If you wish to buckle down, invest in an excellent USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high up on Google bringing us listeners through search. I like this Trick. These are simple to register for and worth taking a look at to see if there are chances to be talked to. It's also an easy method to find podcast guests if you're searching for an expert on a particular subject.

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It's also an easy method to discover podcast guests if you're attempting to discover a professional on a specific subject. It works well to accelerate growth, however it can cause burn out. We began with producing an episode when a week for the first eight months. Then in May of 2014, we try out doing an everyday episode for the next 31 days and our downloads took off (5 minute internet marketing podcast).

Daily can be extremely good for making cash however I do not advise it any longer - dental marketing guy podcast. It's frustrating. I like the idea, but more as a way for special content as a free gift to individuals who sign up for your email list. Marc Maron develops two-minute video clips to promote each episode with just a simple still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, but easy enough. I would just suggest this if you're exceptionally enthusiastic and delight in taking part in Facebook Groups or Forums based upon your topic. I'm very little of a writer and discover a tough time with this, so for me, it's not worth the misery of composing.

This one is a no-brainer. Most likely won't get you much, however easy adequate to do as soon as and leave it alone. From experience, I can inform you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones provided by each social networks network.

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If you're not offering something with a direct ROI, avoid this. human-centered marketing podcast. Too expensive. I'm not simply a fan of spending for fans. There is this notion that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested correlation. In truth, outside research studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you ought to absolutely get more reviews because, in turn, that will assist you get you more subscribers (social media marketing podcast "itunes"). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (fuel marketing podcast). He put his program name therein. I don't actually see the worth in this. Sure, get out of your comfort zone and promote. I would not speak solely to promote your podcast though.

However speaking to construct up your personal brand is an excellent idea, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had a profound affect on me as a podcaster. smartest guys in marketing podcast. If you're attempting to develop a blog/podcast, you ought to be gathering e-mails.

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Provide options. Deal them special content for registering, like benefit episodes or videos. Use Mailchimp. It's free at first. Create something special for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promo. App stores are just another directory site. I don't believe it deserves the time and cash to develop an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I believe developing an online street group is a fantastic concept.

Develop banners they can set up on their own sites. the marketing companion podcast snapchat statistics 10 years. This is easy enough to include your program notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text needs to be really excellent and important for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll state it again. Business card is dead. Do not lose the money. I believe it's an excellent idea to give away cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Constantly aim to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go all out. I question anyone has actually ever seen somebody using a tee shirt of a podcast and started listening to it. It's a great idea to offer t-shirt free of charge to your listens to build a faithful army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a strategy? I know I'm pumped and prepared to start promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists out everybody. edge of the web marketing podcast.

I do not have a shitty list to use. Simply enjoy an email every now and then. You accept get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are tons of various ways to promote a podcast. Some are relatively easy and don't require a lot of effort, while some may take a bit more time. I've attempted to include a variety of various podcast marketing methods so that you can pick and choose what makes sense for you.



Contents Sounds simple but brand-new customers are the most essential aspect in ranking higher in Apple Podcasts (previously iTunes). It also implies listeners will immediately down brand-new episodes when they're released. best podcast about chiropractic marketing. Apple Podcasts is the big player however Spotify and Google are rapidly gaining ground as the go-to place where people find and listen to podcasts.

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