How To Promote Your New Podcast: 10 Effective Strategies To ... - Marketing Smarts Podcast

Published Nov 09, 20
10 min read

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In reality, it became our main method for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Called, Interested, Scheduled. Add all the podcasts and contact information to the first column. Write the email that would sell YOU on yourself. Make a note of some intriguing facts about yourself.

Make a note of the important things that you 'd desire to speak with a visitor pitch. When I pitched myself to other programs, I always consisted of a link to my rap video. It was something genuinely unique and produces a fascinating topic to talk about. It's what sets me apart from other visitors.

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Craft each email specifically for the program and avoid a mass copy and paste task. Likewise, you do not need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great concept to allow Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Don't follow up a few days later and be like, "what the fuck, brother?" Offer it a couple of weeks and follow-up with a brief email ending with a concern. Who knows? Your e-mail could have wound up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Hard but fun The real idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up up until this time in the internet marketing space, I have actually created three different rap videos which you can see here, here, and listed below.

No one saw it although we promoted the hell out of it. I think that it was a mix of individuals presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our show than practically any other type of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing extremely little traffic, but a lots of street cred and link juice (seo and marketing a podcast). Not everybody will create a rap video, but this is a workout of thinking exterior of the podcasting world to do some wise promo. Lame If you got some extra cash burning a hole in your pocket, proceed and buy some Facebook ads.

However, they are unworthy the effort and are very short-term. I 'd much rather concentrate on developing content that will live on the web forever and consistently bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We developed a terrific show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - podcast audio snippets marketing. He also shared it on his massively large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a short time.

Money Mustache, and for just a few hundred bucks, we had the ability to take advantage of that ONE episode. We attempted it a couple of more times with other guests and didn't get almost the very same reaction. That episode continued to be connected to and talked about on social networks without us having to purchase any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most feared job of releasing a podcast. The fact is, you must take your show notes just as seriously as you take your show. Treat your show notes like genuine post that provide genuine worth and useful links.

I'm not discussing transcripts. Sure, they offer more words for SEO value, however if they are not cleaned and formatted and offer real worth, then you are squandering your time and cash - cpa marketing podcast. Write something brand-new. Turn your episodes into clear content. Supply links to the important things you talk about in your show.

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If you do not desire to write show notes, you ought to work with somebody to write them for you. You can begin by connecting to your audience due to the fact that they currently listened to your program. Or you can work with a kick-ass freelance author. They listen, perform additional research, and turn every one of the episode posts into extraordinary SEO bait, helping to draw in more listeners through Google - podcast affiliated marketing.

We looked at what episodes got the most downloads and attempted to develop similar episodes in the future. We likewise tried various kinds of episodes like Q&A s and determined to see if we must continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included because there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Buy a good mic. I advise the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to get major, purchase a good USB blending board (I utilize a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners by means of search. I like this Trick. These are simple to sign up for and worth examining out to see if there are chances to be interviewed. It's likewise a simple method to find podcast visitors if you're looking for a professional on a specific topic.

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It's also an easy way to discover podcast guests if you're attempting to discover an expert on a specific topic. It works well to speed up growth, however it can lead to stress out. We began with producing an episode when a week for the very first 8 months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads blew up (insanely effective email tactics: nancy harhut on marketing smarts [podcast]).

Daily can be excellent for earning money however I do not advise it anymore - It's frustrating. I like the concept, however more as a means for exclusive content as a free gift to individuals who sign up for your email list. Marc Maron creates two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, however easy enough. I would only recommend this if you're very enthusiastic and take pleasure in taking part in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and discover a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely won't get you much, but simple sufficient to do when and leave it alone. From experience, I can inform you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. novelist marketing podcast. Too costly. I'm not simply a fan of spending for fans. There is this notion that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no proven correlation. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you ought to absolutely get more evaluations since, in turn, that will help you get you more subscribers (ssf podcast marketing novellas). Podcasts like Serial or S-Town do well since each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (adding podcast to my marketing). He put his show name in there. I do not really see the value in this. Sure, get out of your convenience zone and promote. I would not speak entirely to promote your podcast though.

But speaking with construct up your individual brand is a great concept, specifically if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. marketing secrets podcast, rss feeds. If you're attempting to build a blog/podcast, you should be gathering emails.

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Provide options. Deal them special material for registering, like benefit episodes or videos. Use Mailchimp. It's complimentary initially. Develop something special for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promotion. App stores are just another directory site. I do not believe it deserves the time and money to create an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I believe creating an online street team is a fantastic idea.

Create banners they can install by themselves sites. marketing podcast 2016. This is easy enough to include your show notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really great and valuable for this to work. Don't make inside jokes tweetable.

I have actually said this prior to and I'll state it once again. The company card is dead. Don't waste the cash. I believe it's a good idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more devoted to your program. Always seek to construct brand name ambassadors.

We believed long and hard about doing this and our listeners desired us to. I state go all out. I question anybody has ever seen somebody using a tee shirt of a podcast and began listening to it. It's an excellent idea to offer t-shirt free of charge to your listens to build a devoted army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you thrilled? Do you have a strategy? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everybody. marketing a new podcast.

I do not have a shitty list to use. Just enjoy an email occasionally. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are heaps of various ways to promote a podcast. Some are fairly easy and do not need a great deal of effort, while some might take a bit more time. I have actually tried to consist of a variety of different podcast marketing techniques so that you can choose what makes good sense for you.

Contents Sounds simple but new subscribers are the most essential consider ranking greater in Apple Podcasts (formerly iTunes). It also means listeners will instantly down new episodes when they're released. sci fi marketing podcast. Apple Podcasts is the huge player however Spotify and Google are quickly making headway as the go-to location where individuals discover and listen to podcasts.