How To Promote Your New Podcast: 10 Effective Strategies To ... - Marketing Podcast Jay Baer

Published Feb 26, 21
10 min read

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We introduced an uncensored individual financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with ideas, techniques, and ball-busting work. It includes everything we did, whatever we learned, and whatever we know. Easy as Shit Every successful podcast is self- serving. best podcast on marketing yourself as an aerist. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his nerdy pals and geek-out with celebrities. Sarah Koenig started the podcast by solving a murder somebody emailed her. You do not need to come up with an "avatar" or "ideal listener" to craft the ideal podcast. The concept behind Listen Money Matters was to develop a podcast that we desired to hear an individual financing podcast that would attract a 30-year-old beer-drinking male.

Our show has a heavy metalcore signature tune I wrote. We began each program talking about craft beer or cocktails we're consuming during the recording. marketing strategy podcast. And we cursed a lot. Our reviews were mixed. They were mainly positive, but we got some that were harsh. I had to remind myself that individuals who listened loved us.

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We developed a podcast to discover similar people who would enjoy what we enjoyed. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, senior citizens, financing geeks, company owners, Australians, tweens, and more!. Not simply podcasts, however TELEVISION shows also.

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We discovered ways to work components of those shows into ours. Find the commonalities that will become your "avatar.". Even if everyone hires a former used cars and truck industrial announcer on Fiverr to develop their introduction, does not mean you need to. Attempt writing your own music. Try no introduction music at all!.

I'm not saying you should not begin a narrative style podcast, but rather, do the program you would wish to listen to and not because it's a pattern. Easier stated than done At the start of every program, I read a new catchphrase as part of our introduction. An example would be: Hey everyone! Welcome to Listen Money Matters: the show that goes through you like shit through a goose.

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I would provide credit to the individual who sent it in. Often they would be severe, other times they would be odd and amusing. But they were all developed by fans and To include the fans in the program in an unique way. I wanted to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a blog site post, I smiled. It's the best little feeling in the world when someone says your name in front of an audience. b2b marketing exchange podcast. We likewise offered our e-mail address at the start and even every episode and urged people to send us questions.

It also gave us insight into what our audience was going through economically, which assisted us create a better show (podcast influencer marketing). We bought Intercom simply to maintain and keep an eye on all the emails we were receiving. In hindsight, I wouldn't have altered a thing. I just would have gotten more involved and hired help.

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Not just behind the mic, however personally and through any other methods of communication (forecast the marketing podcast). Marc Maron is a terrific example of this. He is very transparent about his life on the program and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked items.

Dan Harmon (Harmontown) does a live program and frequently welcomes members of his audience on phase to talk with him, and it's something we did during our only live program at FinCon, a financial blogger conference (dog trainer marketing podcast). We welcomed bloggers who were listening to our show live to come up and give one personal finance tip.

Develop a tight community around your podcast (affiliate marketing podcast 2018). Discover ways to include your listeners in your program. Every as soon as in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual finances reside on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would address 5 listener questions on the show.

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or website and ask for questions that you'll address on the program where listeners can post occasions. Nerdist does this at the start of their episodes. Funny Bang Bang invites listeners to send theme music and "Would You Rather" circumstances for games they play on the program. They likewise request for catchphrases.

in each episode, inquiring to share with their audience. where listeners can contact us to vent, ask questions, or simply inform you just how much they enjoy your show, and play the voicemails on the show. Coordinate with another podcast with a big audience, or a business with a big audience, to use prizes.

The "Follow Everybody" Twitter technique, the "Tweet The Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of common tricks I've seen recommended. All were resulting in stagnant growth and small engagement. Online online marketers frequently forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I don't believe social networks is a waste of time. I believe that it plays a significant role in podcast marketing, but you have to adopt the correct social networks state of mind.

At the very least pick two. Select Twitter and Facebook. There that was simple. For my upcoming show, I'll be concentrating on Twitter since I delight in the platform more so than Facebook. Later, I will be broadening into Facebook as the show grows. Social media is not a place to transmit your latest episodes. introverts marketing podcast.

Social media is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your best method to grow your audience. Our program's success was based exclusively on the truth that our fans informed their good friends and family about our program. They would inform us on Facebook and twitter and when they emailed us (home inspector marketing podcast).

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So do not consider it as a flat out marketing channel, however as a location to chat with fans, get ideas for programs, and getting in touch with future visitors. Your social presence will grow the more you engage with your audience. Inform your fans about an approaching visitor and ask to send concerns.

If you do not, make certain to describe who the person is and the know-how they give the table. Usage social networks as a way for fans to produce material for your show (tom waltz marketing podcast). Inquire to send you catchphrases or questions that need answering. We had a tradition on our show where we would drink beer and speak about it at the beginning of each episode.

Then, publish them on Facebook and Twitter and tag the beer company in the photo. Likewise, we would ask a question like, "who wish to try this beer?" to start a conversation. Program your listeners that you are a real individual by taking personal images and publishing them - using podcast as content marketing. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record a whole podcast episode while driving in your car and take a selfie. Forming collaborations is essential to the success of any podcast. Make pals. Share what they produce. Cheer on your pals and they will return the favor it's great karma (local business marketing podcast).

Then, send an easy email to the blog owners asking if they would include your program to the list. Really couple of podcasters do this. I picture it relates to the worry of rejection or reaching out (marketing smarts podcast hist kerry). It was tough for me at first, too, but we were able to increase our search traffic and listeners with this tactic.

If you get noted on a post that gets a lot of engaged traffic, opportunities are you'll see outcomes quickly. But regularly, it will play out long-lasting, earning you excellent links from appropriate material. marketing podcast 2016. It's why having a kick-ass podcast landing page is so crucial. A common mistake with landing pages is giving people way too many alternatives.

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I think a good podcast landing page must have the following aspects: A method to rapidly listen to the most recent episode without scrolling - manischewitz wine gentile marketing podcast. A big and clear headline describing the program. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory site and biggest bang for your dollar.

A list of recent episodes. A single method to communicate with the program by means of social media or e-mail. I did a fair amount of research when developing a design for this site. I scoured the internet for motivation and showed up pretty dry. Nevertheless, there were a few that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the very best strategies and the personal tips that worked for me in the past. This is my main technique for growing any online service. I have actually produced a six-figure pool care education service by establishing definitive guides based around swimming pool care - social media marketing basics podcast.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a few weeks to produce - Definitive guides are a fantastic long-term technique for constructing an audience for any online project. I have articles on my sites that were written years ago and still bring in a massive quantity of traffic and constant development.

If you do not have an audience, and your show is self-serving, create a definitive guide on your own like this one. Ask yourself the concerns you would like to know that ought to be consisted of in the guide and discover the answers. Do a Google search to find all of the pages that discuss your subject. law firm marketing podcast.

Describe your guides like a book utilizing all the data you have actually collected and the concerns you have actually responded to. If you're using WordPress, put the overview into WordPress and just fill out all the headings as you go. Once you're ended up writing an insane amount of words, and you believe you 'd covered the topic much better than anyone else on the internet, edit and purge what's redundant or unnecessary this consists of words and sentences, and graphics and sections (podcast pinterest marketing).

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Don't add graphics for the sake of including graphics. Graphics ought to serve an instructional purpose. Release and promote that post as strongly as if you were releasing a new book or podcast. Repeat all the actions in this guide. Hard to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to discuss pool care during their early morning program at 7 am on Sirius Satellite Radio (tim ferriss podcast marketing).

And I believed this was the video game changer and my site was going to "BLOW UP!" That morning, I was worried and pacing by the recommended land-line, awaiting the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was expecting it.

" Ok, they're covering up the last sector, so hold on tight, and Mindy will present you." Truthfully, I had no idea if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer to look at Google Analytics and saw no bump in traffic.