Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing Companion Podcast

Published Nov 15, 20
10 min read

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In reality, it became our primary technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Called, Intrigued, Reserved. Add all the podcasts and contact information to the very first column. Write the e-mail that would offer YOU on yourself. Document some interesting realities about yourself.

Make a note of the things that you 'd desire to hear from a guest pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something truly special and produces a fascinating subject to discuss. It's what sets me apart from other guests.

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Craft each email specifically for the show and prevent a mass copy and paste task. Likewise, you do not have to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's also an excellent idea to allow Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Don't follow up a few days later on and be like, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a short e-mail ending with a concern. Who knows? Your email could have wound up in their spam folder, or you had the wrong e-mail address. The objective is the relocation the cards along the columns and book as many interviews as you can consistently.

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Difficult but fun The genuine concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing area, I've produced 3 different rap videos which you can see here, here, and below.

Nobody saw it even though we promoted the hell out of it. I think that it was a mix of individuals presuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than practically any other kind of podcast marketing we tried.

Both Quartz and The Telegraph composed about it, bringing really little traffic, however a lots of street cred and link juice (professional services marketing podcast). Not everyone will create a rap video, but this is an exercise of believing exterior of the podcasting world to do some smart promotion. Lame If you got some extra cash burning a hole in your pocket, go ahead and buy some Facebook advertisements.

However, they are not worth the effort and are extremely short-term. I 'd much rather concentrate on creating content that will survive on the internet forever and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed a great show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - haley marketing podcast. He also shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for simply a few hundred bucks, we were able to profit from that a person episode. We tried it a few more times with other visitors and didn't get almost the same reaction. That episode continued to be connected to and talked about on social media without us having to buy anymore Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most dreadful job of publishing a podcast. The truth is, you must take your show notes simply as seriously as you take your program. Treat your show notes like real article that offer legitimate worth and beneficial links.

I'm not discussing records. Sure, they offer more words for SEO value, but if they are not cleaned and formatted and offer genuine worth, then you are wasting your time and money - the 10 minute healthcare marketing podcast. Write something new. Turn your episodes into clear material. Supply links to the important things you talk about in your show.

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If you don't want to compose program notes, you need to employ someone to write them for you. You can begin by reaching out to your audience because they currently listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research study, and turn each one of the episode posts into incredible SEO bait, assisting to draw in more listeners by means of Google - podcast marketing copy.

We took a look at what episodes got the most downloads and attempted to create comparable episodes in the future. We likewise tried different kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other shows and make you more likely to get featured given that there are employees at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Buy a great mic. I advise the Audio Technica ATR 2100 and an excellent intro USB mic. If you want to get severe, purchase a good USB blending board (I utilize a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank extremely high up on Google bringing us listeners through search. I like this Gimmick. These are simple to sign up for and worth examining out to see if there are opportunities to be talked to. It's likewise a simple method to discover podcast visitors if you're looking for a professional on a particular topic.

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It's likewise an easy method to find podcast guests if you're trying to discover a professional on a particular subject. It works well to speed up development, however it can cause stress out. We began with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads took off (marketing bok podcast).

Daily can be great for earning money but I do not advise it anymore - digital marketing podcast neil patel. It's frustrating. I like the concept, however more as a method for unique content as a free gift to people who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with simply a simple still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, but easy enough. I would only advise this if you're exceptionally enthusiastic and enjoy taking part in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and discover a tough time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Probably will not get you much, however simple adequate to do once and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. indigo marketing podcast. Too expensive. I'm not just a fan of spending for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested correlation. In fact, outside studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you should absolutely get more reviews because, in turn, that will help you get you more subscribers (i love marketing podcast jean). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you wish to listen the next one. The show LOST was notorious for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (podcast for your content marketing plan). He put his program name therein. I do not actually see the value in this. Sure, leave your comfort zone and promote. I would not speak exclusively to promote your podcast though.

However speaking to develop your personal brand is an excellent concept, especially if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had a profound affect on me as a podcaster. good morning marketing podcast hashtag. If you're attempting to build a blog/podcast, you need to be gathering emails.

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Offer them alternatives. Deal them exclusive content for registering, like reward episodes or videos. Usage Mailchimp. It's free at first. Produce something special for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promo. App shops are just another directory site. I don't believe it's worth the time and cash to develop an app to promote a podcast unless you were making cash on it. The marketing overlap appears pretty low. I believe creating an online street group is a brilliant concept.

Create banners they can set up by themselves websites. web marketing that works podcast. This is simple enough to include your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly great and valuable for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll say it once again. Business card is dead. Don't waste the cash. I believe it's a great concept to distribute cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Constantly want to build brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go for it. I question anybody has actually ever seen somebody wearing a t-shirt of a podcast and began listening to it. It's a good idea to provide shirt free of charge to your listens to develop a loyal army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a strategy? I understand I'm pumped and prepared to start promoting!. Keep in mind, we're all friends here. Let's help each other out and make podcasting even larger. When we prohibit together, it assists everybody. podcast case studies digital marketing.

I do not have a shitty list to use. Simply take pleasure in an e-mail every now and then. You consent to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of different methods to promote a podcast. Some are fairly simple and do not require a great deal of effort, while some may take a bit more time. I have actually tried to consist of a variety of various podcast marketing strategies so that you can select and select what makes sense for you.

Contents Sounds basic however brand-new subscribers are the most crucial aspect in ranking greater in Apple Podcasts (formerly iTunes). It likewise indicates listeners will instantly down brand-new episodes when they're published. marketing business podcast. Apple Podcasts is the big player however Spotify and Google are rapidly making headway as the go-to place where individuals find and listen to podcasts.