Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Farm Marketing Solutions Podcast

Published Nov 24, 20
10 min read

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We released an uncensored individual financing podcast called Listen Money Matters that got The following guide to podcast marketing is packed with ideas, strategies, and ball-busting work. It includes whatever we did, whatever we learned, and everything we understand. Easy as Shit Every successful podcast is self- serving. groundswell marketing podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to talk with his unpopular pals and geek-out with celebs. Sarah Koenig started the podcast by fixing a murder somebody emailed her. You don't need to create an "avatar" or "ideal listener" to craft the perfect podcast. The concept behind Listen Money Matters was to develop a podcast that we wished to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our program has a heavy metalcore theme song I composed. We started each program discussing craft beer or cocktails we're drinking throughout the recording. marketing in the know podcast. And we cursed a lot. Our evaluations were mixed. They were mostly favorable, however we got some that were harsh. I needed to remind myself that individuals who listened loved us.

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We developed a podcast to discover like-minded individuals who would enjoy what we enjoyed. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, senior citizens, financing geeks, company owner, Australians, tweens, and more!. Not simply podcasts, but TV shows also.

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We discovered ways to work aspects of those programs into ours. Discover the commonness that will become your "avatar.". Even if everybody employs a former used car business commentator on Fiverr to develop their intro, doesn't indicate you need to. Attempt composing your own music. Try no intro music at all!.

I'm not stating you shouldn't begin a narrative style podcast, but rather, do the program you would want to listen to and not due to the fact that it's a pattern. Easier said than done At the start of every show, I check out a new catchphrase as part of our introduction. An example would be: Hey everybody! Invite to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would give credit to the individual who sent it in. Sometimes they would be severe, other times they would be odd and amusing. However they were all created by fans and To include the fans in the show in an unique method. I wished to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a blog post, I smiled. It's the greatest little sensation worldwide when someone says your name in front of an audience. soical media marketing podcast host. We also offered out our email address at the start and even every episode and urged individuals to send us questions.

It likewise gave us insight into what our audience was going through financially, which helped us create a better program (business and marketing of independent film podcast). We bought Intercom simply to keep up and keep an eye on all the emails we were getting. In hindsight, I would not have actually changed a thing. I simply would have gotten more involved and worked with assistance.

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Not just behind the mic, but face to face and through any other methods of interaction (most inlfuencial podcast for marketing a movie). Marc Maron is a fantastic example of this. He is extremely transparent about his life on the program and active on Twitter interacting with his audience. At his standup reveals, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on phase to chat with him, and it's something we did during our only live program at FinCon, a monetary blog writer conference (smart passive income podcast ebook marketing). We welcomed blog writers who were listening to our program live to come up and offer one personal finance idea.

Develop a tight neighborhood around your podcast (david bass email marketing podcast). Discover ways to involve your listeners in your show. Every as soon as in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal financial resources reside on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would address five listener concerns on the program.

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or site and ask for concerns that you'll answer on the show where listeners can publish events. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send style music and "Would You Rather" scenarios for games they play on the program. They also request catchphrases.

in each episode, asking them to show their audience. where listeners can call to vent, ask questions, or simply tell you just how much they like your program, and play the voicemails on the program. Partner with another podcast with a large audience, or a company with a large audience, to offer prizes.

The "Follow Everyone" Twitter technique, the "Tweet The Very Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a few common techniques I've seen recommended. All were resulting in stagnant growth and small engagement. Online online marketers often forget the root of Social network. Tweeting and publishing your latest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social networks is a wild-goose chase. I believe that it plays a major role in podcast marketing, however you have to adopt the appropriate social networks frame of mind.

At the minimum pick two. Select Facebook And Twitter. There that was easy. For my upcoming show, I'll be concentrating on Twitter because I enjoy the platform more so than Facebook. Later, I will be expanding into Facebook as the program grows. Social network is not a place to transmit your most current episodes. nerd marketing podcast.

Social network is a chance for you to speak to your fans; have a conversation with them. Your fans are your best way to grow your audience. Our show's success was based exclusively on the fact that our fans informed their friends and household about our show. They would inform us on Facebook and twitter and when they emailed us (professional services marketing podcast).

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So do not consider it as a flat out marketing channel, but as a location to talk with fans, get ideas for programs, and linking with future visitors. Your social existence will grow the more you engage with your audience. Inform your fans about an approaching visitor and inquire to submit concerns.

If you don't, make certain to describe who the individual is and the knowledge they give the table. Usage social media as a method for fans to generate content for your program (affiliate marketing podcast amazon wholesale). Ask to send you catchphrases or concerns that need answering. We had a custom on our show where we would drink beer and talk about it at the beginning of each episode.

Then, post them on Twitter and facebook and tag the beer business in the picture. Also, we would ask a question like, "who would like to attempt this beer?" to start a discussion. Show your listeners that you are a genuine person by taking personal pictures and publishing them - podcast marketing school. Go out for a drink with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and record a whole podcast episode while driving in your vehicle and take a selfie. Forming partnerships is important to the success of any podcast. Make pals. Share what they create. Cheer on your friends and they will return the favor it's good karma (podcast-marketing-influence-blogging-entrepreneur rss).

Then, send out a basic email to the blog site owners asking if they would include your program to the list. Really couple of podcasters do this. I picture it has to do with the worry of rejection or connecting (how effective is podcast marketing). It was tough for me in the beginning, too, but we had the ability to increase our search traffic and listeners with this strategy.

If you get listed on a post that gets a great deal of engaged traffic, chances are you'll see outcomes quickly. However more often, it will play out long-lasting, making you excellent links from relevant material. network marketing heroes podcast. It's why having a kick-ass podcast landing page is so essential. A common mistake with landing pages is offering individuals way too many choices.

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I think an excellent podcast landing page must have the following aspects: A method to rapidly listen to the current episode without scrolling - podcast digital marketing university. A large and clear headline describing the show. A big ass button that will permit them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory and biggest value.

A list of current episodes. A single method to interact with the show by means of social networks or e-mail. I did a reasonable quantity of research when developing a design for this site. I searched the internet for motivation and turned up quite dry. However, there were a few that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the very best tactics and the personal tips that worked for me in the past. This is my main technique for growing any online business. I have actually created a six-figure pool care education company by setting up definitive guides based around pool care - funny marketing podcast spotify.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a few weeks to produce - the music marketing podcast. Conclusive guides are a fantastic long-term strategy for developing an audience for any online task. I have short articles on my sites that were composed years ago and still generate an enormous amount of traffic and steady growth.

If you do not have an audience, and your program is self-serving, produce a definitive guide on your own like this one. Ask yourself the concerns you need to know that must be included in the guide and find the responses. Do a Google search to discover all of the pages that discuss your topic. marketing your business through podcast interviews.

Outline your guides like a book using all the information you have actually gathered and the concerns you have actually responded to. If you're utilizing WordPress, put the summary into WordPress and just fill out all the headings as you go. As soon as you're ended up writing a crazy amount of words, and you think you 'd covered the subject much better than anyone else on the internet, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (content marketing going to podcast).

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Don't include graphics for the sake of adding graphics. Graphics ought to serve an instructional purpose. Publish and promote that post as aggressively as if you were releasing a new book or podcast. Repeat all the actions in this guide. Difficult to book, easy to speak In 2008, I was welcomed on Martha Stewart Living Radio to speak about swimming pool care during their early morning show at 7 am on Sirius Satellite Radio (social media marketing podcast notes).

And I believed this was the video game changer and my site was going to "EXPLODE!" That early morning, I was worried and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was anticipating it.

" Ok, they're concluding the last sector, so hang on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I went to my computer to examine Google Analytics and saw no bump in traffic.