Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Podcast Social Media Marketing

Published Feb 03, 21
10 min read

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In fact, it became our main strategy for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Reserved. Include all the podcasts and contact info to the very first column. Write the email that would sell YOU on yourself. Jot down some interesting realities about yourself.

Document the things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really unique and produces an interesting subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and avoid a mass copy and paste task. Likewise, you do not have to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great idea to make it possible for Card Aging, so you can get a graph of the length of time those cards have been being in each column.

Do not follow up a couple of days later and resemble, "what the fuck, brother?" Provide it a few weeks and follow-up with a short e-mail ending with a concern. Who knows? Your e-mail might have wound up in their spam folder, or you had the incorrect e-mail address. The objective is the move the cards along the columns and book as lots of interviews as you can consistently.

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Tough however enjoyable The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing space, I have actually developed 3 different rap videos which you can see here, here, and listed below.

No one viewed it even though we promoted the hell out of it. I think that it was a mix of people assuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than just about any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing very little traffic, but a lots of street cred and link juice (podcast marketing copy). Not everybody will produce a rap video, but this is a workout of thinking exterior of the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, go ahead and buy some Facebook ads.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on creating content that will survive on the internet forever and regularly bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We developed a terrific program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - ziprecruiter podcast marketing. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we had the ability to take advantage of that ONE episode. We attempted it a few more times with other visitors and didn't get almost the very same response. That episode continued to be connected to and discussed on social networks without us having to buy any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most feared job of releasing a podcast. The fact is, you need to take your program keeps in mind simply as seriously as you take your show. Treat your show notes like genuine article that offer legitimate worth and beneficial links.

I'm not talking about transcripts. Sure, they supply more words for SEO value, however if they are not cleaned and formatted and supply genuine value, then you are losing your time and money - how to affiliate marketing podcast. Compose something new. Turn your episodes into legible content. Provide links to the important things you discuss in your program.

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If you do not wish to write program notes, you should hire someone to write them for you. You can begin by connecting to your audience due to the fact that they currently listened to your program. Or you can employ a kick-ass freelance writer. They listen, perform additional research study, and turn every one of the episode posts into unbelievable SEO bait, assisting to reel in more listeners via Google - podcast+marketing.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also attempted different types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you more likely to get featured considering that there are staff members at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in an excellent mic. I advise the Audio Technica ATR 2100 and a great introduction USB mic. If you wish to buckle down, buy a good USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high up on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth checking out to see if there are chances to be spoken with. It's likewise an easy way to find podcast guests if you're searching for an expert on a specific topic.

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It's also an easy method to find podcast guests if you're looking for a professional on a particular topic. It works well to accelerate development, however it can cause stress out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads took off (five minute marketing podcast).

Daily can be extremely great for generating income however I don't suggest it any longer - inurl:”marketing podcast”. It's frustrating. I like the idea, however more as a method for unique material as a free gift to individuals who register for your e-mail list. Marc Maron creates two-minute video to promote each episode with just a simple still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, but simple enough. I would just recommend this if you're incredibly enthusiastic and delight in taking part in Facebook Groups or Forums based on your topic. I'm very little of a writer and discover a difficult time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Probably will not get you much, but simple adequate to do once and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. digital marketing grow community podcast. Too expensive. I'm not just a fan of paying for fans. There is this notion that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested correlation. In truth, outdoors studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you need to absolutely get more reviews since, in turn, that will assist you get you more subscribers (targeted marketing podcast). Podcasts like Serial or S-Town succeed since each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not believe he ever heard a single episode (marketing podcast 2018). He put his show name in there. I do not really see the worth in this. Sure, leave your comfort zone and promote. I would not speak solely to promote your podcast though.

But speaking with construct up your individual brand name is a good concept, especially if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-changing and had a profound affect on me as a podcaster. geneva supply on marketing podcast. If you're attempting to build a blog/podcast, you should be gathering e-mails.

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Provide alternatives. Deal them exclusive content for signing up, like reward episodes or videos. Use Mailchimp. It's complimentary at first. Produce something special for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promotion. App shops are just another directory. I do not think it deserves the time and cash to create an app to promote a podcast unless you were making cash on it. The marketing overlap seems pretty low. I believe developing an online street team is a brilliant idea.

Create banners they can set up by themselves sites. social media marketing for realtors real estate agents+podcast. This is easy enough to include your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text has to be actually good and valuable for this to work. Don't make inside jokes tweetable.

I've stated this prior to and I'll say it once again. Business card is dead. Don't squander the cash. I believe it's a good idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Always seek to construct brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I question anybody has actually ever seen someone wearing a t-shirt of a podcast and started listening to it. It's an excellent concept to offer t-shirt for totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a strategy? I understand I'm pumped and all set to begin promoting!. Remember, we're all good friends here. Let's help each other out and make podcasting even bigger. When we prohibit together, it assists out everybody. network marketing mindset podcast + brie richardson.

I don't have a shitty checklist to offer. Just delight in an e-mail every so often. You concur to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe at any time.

There are loads of various ways to promote a podcast. Some are fairly simple and don't need a great deal of effort, while some might take a bit more time. I have actually attempted to include a variety of different podcast marketing techniques so that you can choose what makes good sense for you.

Contents Sounds basic but brand-new subscribers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It likewise implies listeners will automatically down brand-new episodes when they're published. book marketing podcast airport. Apple Podcasts is the big gamer but Spotify and Google are quickly making headway as the go-to location where people discover and listen to podcasts.