Podcast Advertising: What You Need To Know - Single Grain - Social Media Marketing Podcast

Published Jan 22, 21
10 min read

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In fact, it became our main strategy for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Gotten In Touch With, Interested, Scheduled. Include all the podcasts and contact info to the first column. Write the e-mail that would offer YOU on yourself. Jot down some intriguing truths about yourself.

Document the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something truly unique and makes for an interesting subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the show and prevent a mass copy and paste job. Also, you don't need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a great concept to enable Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, brother?" Give it a couple of weeks and follow-up with a brief email ending with a concern. Who knows? Your e-mail could have ended up in their spam folder, or you had the incorrect e-mail address. The goal is the move the cards along the columns and book as numerous interviews as you can consistently.

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Hard however fun The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing space, I have actually created 3 different rap videos which you can see here, here, and below.

Nobody enjoyed it even though we promoted the hell out of it. I believe that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing very little traffic, however a lots of street cred and link juice (marketing strategy for podcast). Not everyone will create a rap video, however this is an exercise of thinking exterior of the podcasting world to do some smart promotion. Lame If you got some additional cash burning a hole in your pocket, proceed and buy some Facebook ads.

However, they are not worth the effort and are really short-term. I 'd much rather focus on developing material that will reside on the internet permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We developed a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - podfudge podcast marketing. He also shared it on his massively big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was utilize it for a short time.

Money Mustache, and for simply a few hundred dollars, we were able to profit from that ONE episode. We attempted it a few more times with other visitors and didn't get almost the same response. That episode continued to be linked to and spoke about on social networks without us needing to buy any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreaded job of publishing a podcast. The truth is, you ought to take your program notes simply as seriously as you take your program. Treat your show notes like genuine article that supply genuine value and useful links.

I'm not talking about transcripts. Sure, they supply more words for SEO worth, however if they are not cleaned up and formatted and supply genuine worth, then you are squandering your money and time - marketing ideas for podcast. Write something brand-new. Turn your episodes into readable material. Offer links to the things you talk about in your show.

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If you don't wish to write program notes, you need to employ somebody to compose them for you. You can start by reaching out to your audience due to the fact that they currently listened to your show. Or you can work with a kick-ass freelance author. They listen, perform additional research study, and turn each one of the episode posts into amazing SEO bait, helping to reel in more listeners through Google - difference between video and podcast marketing?.

We took a look at what episodes got the most downloads and attempted to develop comparable episodes in the future. We likewise attempted various kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get featured since there are employees at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Buy a good mic. I recommend the Audio Technica ATR 2100 and a good intro USB mic. If you wish to buckle down, purchase an excellent USB mixing board (I utilize a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank really high up on Google bringing us listeners by means of search. I like this Trick. These are simple to register for and worth having a look at to see if there are opportunities to be talked to. It's likewise an easy way to discover podcast guests if you're trying to find a specialist on a particular subject.

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It's likewise an easy method to find podcast visitors if you're searching for a specialist on a specific topic. It works well to speed up development, but it can lead to stress out. We began with producing an episode when a week for the first eight months. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads exploded (spotify podcast marketing download).

Daily can be really great for making cash however I do not suggest it any longer - guerrila marketing to women podcast. It's frustrating. I like the concept, but more as a means for exclusive content as a giveaway to people who sign up for your e-mail list. Marc Maron produces two-minute video to promote each episode with simply an easy still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, but simple enough. I would just advise this if you're extremely passionate and take pleasure in taking part in Facebook Groups or Online forums based on your subject. I'm very little of a writer and discover a tough time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Probably won't get you much, but simple adequate to do once and leave it alone. From experience, I can inform you that Reddit is the just excellent source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. tim ferriss podcast email marketing. Too costly. I'm not just a fan of paying for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. In reality, outdoors studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to definitely get more reviews due to the fact that, in turn, that will help you get you more customers (art marketing podcast: how to sell art online and generate consistent monthly sales). Podcasts like Serial or S-Town do well because each episode makes you want to listen the next one. The show LOST was notorious for leaving cliffhangers with the pledge that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (cpa marketing podcast). He put his program name in there. I don't really see the value in this. Sure, leave your comfort zone and promote. I would not speak solely to promote your podcast though.

However talking to develop your personal brand name is an excellent idea, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had an extensive affect on me as a podcaster. youtube podcast fantasy marketing. If you're trying to develop a blog/podcast, you ought to be collecting emails.

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Give them alternatives. Deal them special content for registering, like reward episodes or videos. Usage Mailchimp. It's free at first. Create something unique for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App shops are simply another directory site. I don't think it's worth the time and money to produce an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I think developing an online street team is a brilliant concept.

Create banners they can put up by themselves websites. guerrila marketing to women podcast. This is easy enough to include your show notes. We did this for all of our episodes however saw very little activity from them. The tweetable text needs to be actually good and valuable for this to work. Don't make inside jokes tweetable.

I've stated this before and I'll say it once again. Business card is dead. Don't lose the cash. I think it's an excellent idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always look to develop brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go all out. I question anybody has ever seen somebody using a t-shirt of a podcast and started listening to it. It's an excellent idea to offer shirt free of charge to your listens to construct a faithful army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you excited? Do you have a tactical plan? I know I'm pumped and all set to start promoting!. Remember, we're all buddies here. Let's help each other out and make podcasting even bigger. When we prohibit together, it helps out everyone. soundcloud marketing podcast.

I do not have a shitty checklist to use. Just take pleasure in an e-mail occasionally. You accept get emails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are tons of different ways to promote a podcast. Some are fairly easy and do not require a lot of effort, while some may take a bit more time. I have actually tried to consist of a variety of different podcast marketing methods so that you can pick what makes good sense for you.



Contents Sounds basic however new subscribers are the most crucial factor in ranking higher in Apple Podcasts (formerly iTunes). It also means listeners will immediately down brand-new episodes when they're released. the marketing book podcast. Apple Podcasts is the huge gamer however Spotify and Google are quickly picking up speed as the go-to place where individuals find and listen to podcasts.

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