Podcast Advertising: What You Need To Know - Single Grain - Music Marketing Podcast

Published Jan 20, 21
10 min read

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In fact, it became our primary method for promoting our podcast. Produce a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Booked. Include all the podcasts and contact info to the very first column. Compose the email that would offer YOU on yourself. Make a note of some fascinating truths about yourself.

Compose down the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something truly unique and produces an interesting subject to go over. It's what sets me apart from other guests.

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Craft each e-mail particularly for the program and prevent a mass copy and paste task. Also, you do not need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's likewise an excellent concept to enable Card Aging, so you can get a visual representation of the length of time those cards have actually been sitting in each column.

Don't follow up a few days later on and be like, "what the fuck, brother?" Offer it a few weeks and follow-up with a short e-mail ending with a concern. Who knows? Your e-mail could have wound up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as many interviews as you can regularly.

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Hard but enjoyable The genuine idea here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing space, I've created 3 different rap videos which you can see here, here, and below.

No one viewed it even though we promoted the hell out of it. I believe that it was a combination of individuals presuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than practically any other type of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, but a load of street cred and link juice (international and domestic marketing podcast). Not everybody will produce a rap video, however this is a workout of believing exterior of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, proceed and purchase some Facebook advertisements.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather concentrate on creating content that will live on the internet forever and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed an excellent program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - blog marketing academy podcast rss. He likewise shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Money Mustache, and for just a couple of hundred dollars, we had the ability to take advantage of that a person episode. We attempted it a few more times with other visitors and didn't get nearly the very same response. That episode continued to be linked to and discussed on social networks without us needing to buy any more Facebook ads.

If you're anything like me, creating show notes for your episodes is the most dreadful task of releasing a podcast. The fact is, you ought to take your program notes just as seriously as you take your program. Treat your show notes like real post that supply genuine value and helpful links.

I'm not talking about transcripts. Sure, they offer more words for SEO worth, but if they are not cleaned and formatted and provide real worth, then you are wasting your money and time - podcast / youtube marketing services. Compose something new. Turn your episodes into understandable content. Supply links to the important things you speak about in your program.

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If you do not wish to write show notes, you must work with someone to write them for you. You can start by connecting to your audience since they currently listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research, and turn every one of the episode posts into extraordinary SEO bait, helping to reel in more listeners via Google - the marketing companion podcast snapchat statistics 10 years.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We likewise tried various types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get featured considering that there are staff members at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Purchase an excellent mic. I recommend the Audio Technica ATR 2100 and an excellent intro USB mic. If you want to get major, buy a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high on Google bringing us listeners via search. I like this Trick. These are simple to sign up for and worth taking a look at to see if there are opportunities to be spoken with. It's also an easy way to discover podcast visitors if you're looking for an expert on a particular topic.

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It's also a simple method to find podcast guests if you're trying to find a professional on a particular topic. It works well to speed up growth, however it can lead to burn out. We started with producing an episode when a week for the first 8 months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads took off (contact this old marketing podcast).

Daily can be great for making cash however I don't suggest it anymore - marketing podcast weekly. It's overwhelming. I like the idea, but more as a means for unique material as a giveaway to individuals who sign up for your e-mail list. Marc Maron creates two-minute video clips to promote each episode with just a simple still image.

I won't be doing this, but I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, but easy enough. I would just advise this if you're exceptionally passionate and delight in getting involved in Facebook Groups or Forums based upon your topic. I'm not much of a writer and discover a hard time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not selling something with a direct ROI, avoid this. podcast as a marketing tool. Too costly. I'm not just a fan of spending for fans. There is this concept that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. In truth, outdoors research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that suggests is you should absolutely get more evaluations because, in turn, that will help you get you more customers (the science fiction and fantasy marketing podcast). Podcasts like Serial or S-Town do well because each episode makes you want to listen the next one. The show LOST was infamous for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (social medial marketing podcast). He put his program name therein. I don't really see the value in this. Sure, get out of your comfort zone and promote. I would not speak exclusively to promote your podcast though.

But talking to construct up your personal brand name is a great idea, especially if you're paid for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. digital marketing news podcast. If you're trying to construct a blog/podcast, you ought to be gathering emails.

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Provide them alternatives. Offer them exclusive material for registering, like benefit episodes or videos. Use Mailchimp. It's free initially. Create something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App stores are simply another directory. I do not think it's worth the time and money to produce an app to promote a podcast unless you were generating income on it. The marketing overlap appears pretty low. I believe producing an online street group is a brilliant idea.

Produce banners they can install by themselves websites. the marketing workshop podcast john clarke. This is simple enough to include in your show notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be really great and important for this to work. Do not make inside jokes tweetable.

I have actually stated this prior to and I'll state it once again. Business card is dead. Do not lose the money. I believe it's an excellent idea to give away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Always look to construct brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I question anybody has actually ever seen somebody wearing a t-shirt of a podcast and started listening to it. It's an excellent idea to offer t-shirt totally free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you delighted? Do you have a game strategy? I understand I'm pumped and ready to begin promoting!. Remember, we're all pals here. Let's assist each other out and make podcasting even bigger. When we prohibit together, it helps out everybody. online marketing made easy podcast cover art.

I don't have a shitty list to offer. Just take pleasure in an email once in a while. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

There are lots of different ways to promote a podcast. Some are fairly easy and don't require a great deal of effort, while some might take a bit more time. I've attempted to consist of a range of various podcast marketing tactics so that you can pick and select what makes sense for you.



Contents Sounds simple but new subscribers are the most crucial consider ranking greater in Apple Podcasts (formerly iTunes). It likewise implies listeners will instantly down new episodes when they're published. online marketing made easy with amy porterfield podcast. Apple Podcasts is the huge player but Spotify and Google are rapidly getting ground as the go-to place where individuals find and listen to podcasts.

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