Integrating A Podcast Into Your Marketing Strategy - Chief ... - Truth About Marketing Podcast

Published Jun 23, 20
10 min read

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We introduced an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with tips, tactics, and ball-busting work. It includes whatever we did, everything we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

Chris Hardwick (Nerdist) desired to chat with his unpopular pals and geek-out with stars. Sarah Koenig began the podcast by resolving a murder somebody emailed her. You don't need to create an "avatar" or "ideal listener" to craft the ideal podcast. The concept behind Listen Money Matters was to produce a podcast that we wished to hear a personal finance podcast that would appeal to a 30-year-old beer-drinking male (marketing profs podcast meat).

Our show has a heavy metalcore style tune I wrote. We started each show discussing craft beer or mixed drinks we're drinking during the recording. And we cursed a lot. Our reviews were mixed. They were mostly favorable, but we got some that were extreme. I had to remind myself that individuals who listened loved us.

We developed a podcast to discover similar individuals who would enjoy what we delighted in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, financing geeks, company owners, Australians, tweens, and more!. Not simply podcasts, however TELEVISION programs as well.

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We discovered ways to work elements of those shows into ours. Find the commonness that will become your "avatar.". Even if everybody employs a former pre-owned vehicle commercial commentator on Fiverr to create their intro, doesn't mean you have to - marketing today with alan hurt, podcast, rss feeds. Try composing your own music. Try no introduction music at all!.

I'm not stating you should not start a narrative design podcast, but rather, do the show you would wish to listen to and not due to the fact that it's a pattern. marketing podcast jay baer. Easier said than done At the start of every show, I check out a new catchphrase as part of our introduction. An example would be: Hey everybody! Invite to Listen Money Matters: the program that goes through you like shit through a goose.

I would provide credit to the person who sent it in. Sometimes they would be serious, other times they would be odd and funny. However they were all created by fans and To include the fans in the show in an unique method. I wished to enhance our Twitter followers and engagement - podcast marketing exmaple.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in an article, I smiled. It's the best little sensation on the planet when someone states your name in front of an audience (marketing plr podcast). We likewise gave out our email address at the start and even every episode and urged people to send us questions.

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It also gave us insight into what our audience was going through financially, which helped us develop a better show. We purchased Intercom simply to keep up and track all the emails we were getting. In hindsight, I would not have changed a thing. I just would have gotten more involved and hired aid.

Not simply behind the mic, but face to face and through any other ways of communication. Marc Maron is a terrific example of this. He is extremely transparent about his life on the program and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on phase to talk with him, and it's something we did throughout our only live show at FinCon, a monetary blogger conference. We invited blog writers who were listening to our show live to come up and offer one individual financing idea.

Construct a tight community around your podcast. valentina escobar gonzalez marketing smarts podcast. Find ways to involve your listeners in your program. Every as soon as in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their personal financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would answer 5 listener concerns on the show.

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or website and ask for concerns that you'll address on the show where listeners can publish events. Nerdist does this at the beginning of their episodes (tim ferrris podcast about marketing). Comedy Bang Bang invites listeners to send out theme music and "Would You Rather" situations for video games they use the show. They also request for catchphrases.

in each episode, asking them to show their audience. where listeners can contact us to vent, ask concerns, or simply inform you just how much they love your program, and play the voicemails on the show (social media marketing world review podcast). Partner with another podcast with a big audience, or a company with a big audience, to provide prizes.

The "Follow Everybody" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few common techniques I've seen advised. All were leading to stagnant development and small engagement - book marketing podcast. Online marketers frequently forget the root of Social Media. Tweeting and posting your latest episodes over and over throughout different times of the day is not social.

And if you're on Facebook, just 1% of your fans see it if nobody Likes, Remarks or Shares it. I don't believe social networks is a waste of time. I think that it plays a significant function in podcast marketing, however you have to embrace the correct social networks mindset.

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At least choose 2. Select Twitter and Facebook. There that was easy. For my upcoming show, I'll be focusing on Twitter since I take pleasure in the platform more so than Facebook. Later, I will be broadening into Facebook as the program grows. Social network is not a location to transmit your most current episodes.

Social media is a chance for you to talk with your fans; have a conversation with them. Your fans are your finest method to grow your audience. Our show's success was based exclusively on the fact that our fans told their loved ones about our show. They would inform us on Twitter and Facebook and when they emailed us.

So do not consider it as a flat out marketing channel, but as a place to talk with fans, get ideas for programs, and getting in touch with future guests. Your social existence will grow the more you engage with your audience. Inform your fans about an upcoming guest and inquire to send questions.

If you do not, make sure to explain who the individual is and the know-how they give the table. Usage social media as a way for fans to produce material for your show. Ask to send you catchphrases or questions that require answering. We had a tradition on our program where we would consume beer and discuss it at the start of each episode.

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Then, post them on Facebook and Twitter and tag the beer company in the photo. Likewise, we would ask a question like, "who want to attempt this beer?" to start a conversation. Show your listeners that you are a real person by taking personal photos and posting them. Go out for a beverage with previous guests and take a selfie.

Host a live podcast and take a selfie with your audience. Do something various and record an entire podcast episode while driving in your automobile and take a selfie. Forming partnerships is vital to the success of any podcast. Make good friends. Share what they create. Cheer on your friends and they will return the favor it's great karma.

Then, send out a simple email to the blog site owners asking if they would include your show to the list. Really few podcasters do this. I imagine it involves the worry of rejection or connecting. It was hard for me initially, too, but we were able to increase our search traffic and listeners with this strategy.

If you get noted on an article that gets a lot of engaged traffic, chances are you'll see results quickly. However more frequently, it will play out long-term, making you excellent links from appropriate material. It's why having a kick-ass podcast landing page is so important. A typical error with landing pages is offering people way too numerous choices.

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I believe a good podcast landing page need to have the list below components: A way to rapidly listen to the most current episode without scrolling. amy portfield's podcast of social media marketing. A big and clear heading explaining the program. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes because it's the biggest directory and greatest value.

A list of current episodes. A single way to interact with the program via social media or e-mail. funny business: the 18-minute podcast about management, marketing, and meatloaf. I did a reasonable quantity of research when creating a style for this website. I scoured the web for inspiration and showed up quite dry. However, there were a couple of that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself integrating all the very best techniques and the personal ideas that worked for me in the past. This is my main method for growing any online service. I've created a six-figure pool care education service by establishing definitive guides based around swimming pool care.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create. Conclusive guides are a terrific long-term method for constructing an audience for any online project. I have posts on my websites that were composed years ago and still bring in a massive quantity of traffic and consistent development.

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If you do not have an audience, and your show is self-serving, develop a definitive guide for yourself like this one. Ask yourself the questions you desire to know that need to be included in the guide and discover the answers. Do a Google search to discover all of the pages that speak about your topic.

Outline your guides like a book using all the information you've collected and the concerns you have actually answered. If you're using WordPress, put the overview into WordPress and just complete all the headings as you go. When you're ended up composing a crazy amount of words, and you think you 'd covered the topic better than anyone else on the internet, modify and purge what's redundant or unnecessary this includes words and sentences, and graphics and sections.

Do not add graphics for the sake of adding graphics. Graphics need to serve an educational function. Publish and promote that post as aggressively as if you were launching a new book or podcast. Repeat all the steps in this guide. Hard to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to discuss pool care during their early morning program at 7 am on Sirius Satellite Radio.

And I believed this was the game changer and my website was going to "BLOW UP!" That morning, I fidgeted and pacing by the advised land-line, awaiting the call from Martha Stewart. The phone called and terrified the living shit out of me, even when I was anticipating it. podcast marketing trends.

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" Ok, they're covering up the last sector, so hold on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I understood was that it was NOT Martha (marketing strategy podcast). After the interview, I ran to my computer system to look at Google Analytics and saw no bump in traffic.