The Benefits Of Podcast Marketing (& Tips To Get Started ... - The Marketing Book Podcast

Published Jan 11, 21
10 min read

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In reality, it became our main technique for promoting our podcast. Create a Trello board and established four Columns: Podcasts, Contacted, Intrigued, Scheduled. Include all the podcasts and contact information to the very first column. Compose the email that would sell YOU on yourself. Jot down some intriguing realities about yourself.

Write down the things that you 'd desire to speak with a visitor pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something really distinct and produces an intriguing topic to discuss. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the show and avoid a mass copy and paste job. Also, you do not need to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Gotten in touch with. It's likewise a good concept to enable Card Aging, so you can get a graph of for how long those cards have been sitting in each column.

Don't follow up a couple of days later on and resemble, "what the fuck, bro?" Provide it a few weeks and follow-up with a short e-mail ending with a question. Who understands? Your e-mail could have ended up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Difficult but fun The genuine idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing area, I have actually developed three different rap videos which you can see here, here, and listed below.

No one viewed it although we promoted the hell out of it. I believe that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than practically any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing really little traffic, however a load of street cred and link juice (entreleadership podcast regarding pain point marketing). Not everyone will develop a rap video, but this is an exercise of believing beyond the podcasting world to do some smart promotion. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook ads.

However, they are unworthy the effort and are extremely short-term. I 'd much rather focus on producing content that will reside on the web permanently and consistently bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced a terrific show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - ["event marketing"] + podcast. He also shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we were able to take advantage of that ONE episode. We tried it a few more times with other visitors and didn't get almost the very same reaction. That episode continued to be linked to and talked about on social networks without us having to buy any more Facebook ads.

If you're anything like me, developing program notes for your episodes is the most dreadful job of publishing a podcast. The reality is, you should take your show keeps in mind just as seriously as you take your show. Treat your show notes like real blog site posts that offer genuine worth and helpful links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, however if they are not cleaned up and formatted and supply real value, then you are squandering your time and cash - interviewing product marketing manager microsoft podcast. Compose something brand-new. Turn your episodes into legible content. Supply links to the things you speak about in your program.

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If you don't desire to compose program notes, you need to hire someone to compose them for you. You can begin by connecting to your audience due to the fact that they currently listened to your show. Or you can hire a kick-ass freelance writer. They listen, perform extra research study, and turn each one of the episode posts into unbelievable SEO bait, helping to draw in more listeners through Google - network marketing truth podcast.

We looked at what episodes got the most downloads and tried to develop comparable episodes in the future. We likewise attempted various kinds of episodes like Q&A s and determined to see if we must continue doing them. It'll set you apart from a great deal of other programs and make you more most likely to get included because there are employees at iTunes listening.

Use your ears. If it sounds good, then it probably is. Buy a great mic. I advise the Audio Technica ATR 2100 and a good intro USB mic. If you desire to get severe, invest in a good USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners via search. I like this Gimmick. These are simple to sign up for and worth having a look at to see if there are chances to be talked to. It's also an easy method to discover podcast visitors if you're searching for an expert on a particular topic.

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It's likewise an easy way to discover podcast visitors if you're attempting to discover an expert on a particular topic. It works well to speed up growth, but it can cause burn out. We began with producing an episode once a week for the first 8 months. Then in May of 2014, we experimented with doing a day-to-day episode for the next 31 days and our downloads exploded (act local marketing (alm) podcast).

Daily can be great for making cash however I do not suggest it any longer - realtor podcast marketing for real estate agents success udemy. It's frustrating. I like the idea, however more as a means for unique content as a free gift to individuals who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with simply an easy still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have imaginative control over your program. Lame, but easy enough. I would only suggest this if you're extremely enthusiastic and enjoy taking part in Facebook Groups or Forums based upon your topic. I'm very little of a writer and find a difficult time with this, so for me, it's unworthy the agony of writing.

This one is a no-brainer. Probably will not get you much, but simple adequate to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, prevent this. stu mclaren marketing your business podcast. Too costly. I'm not just a fan of spending for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested correlation. In truth, outdoors studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you ought to definitely get more reviews since, in turn, that will assist you get you more customers (duct tape marketing podcast review). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the guarantee that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (best affiliate marketing podcast). He put his show name in there. I don't truly see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak exclusively to promote your podcast though.

But speaking with develop your individual brand name is an excellent idea, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had a profound affect on me as a podcaster. digital marketing video podcast. If you're attempting to build a blog/podcast, you should be gathering emails.

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Provide them alternatives. Deal them special content for registering, like benefit episodes or videos. Use Mailchimp. It's free initially. Create something special for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Movement. This settles in word-of-mouth promo. App shops are simply another directory. I do not think it deserves the time and money to develop an app to promote a podcast unless you were making cash on it. The marketing overlap appears quite low. I think producing an online street group is a brilliant idea.

Produce banners they can set up by themselves sites. experiential marketing podcast. This is simple enough to include in your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be really good and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this prior to and I'll say it once again. Business card is dead. Don't squander the cash. I believe it's a great idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Always aim to build brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I question anybody has ever seen someone wearing a tee shirt of a podcast and began listening to it. It's a good concept to give out t-shirt for free to your listens to build a faithful army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you excited? Do you have a strategy? I understand I'm pumped and all set to start promoting!. Remember, we're all pals here. Let's assist each other out and make podcasting even larger. When we prohibit together, it helps out everyone. best affiliate marketing podcast 2018.

I do not have a shitty checklist to use. Just enjoy an email as soon as in a while. You accept get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

There are heaps of different ways to promote a podcast. Some are fairly simple and do not require a lot of effort, while some may take a bit more time. I've attempted to include a range of different podcast marketing methods so that you can decide on what makes sense for you.

Contents Sounds basic however brand-new customers are the most essential consider ranking higher in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down brand-new episodes when they're released. smart passive income podcast ebook marketing. Apple Podcasts is the huge player however Spotify and Google are quickly acquiring ground as the go-to place where individuals discover and listen to podcasts.