The Benefits Of Podcast Marketing (& Tips To Get Started ... - Businesses Influencer Marketing Podcast

Published Sep 21, 20
10 min read

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In reality, it became our primary strategy for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Called, Interested, Scheduled. Add all the podcasts and contact details to the first column. Compose the email that would offer YOU on yourself. Write down some intriguing truths about yourself.

Make a note of the important things that you 'd want to hear from a visitor pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something truly unique and makes for a fascinating subject to discuss. It's what sets me apart from other visitors.

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Craft each email specifically for the program and avoid a mass copy and paste job. Also, you don't need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's also a good concept to make it possible for Card Aging, so you can get a graph of the length of time those cards have been sitting in each column.

Don't follow up a couple of days later and resemble, "what the fuck, brother?" Provide it a few weeks and follow-up with a short email ending with a question. Who knows? Your email might have wound up in their spam folder, or you had the incorrect e-mail address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Hard but fun The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the internet marketing space, I've developed three different rap videos which you can see here, here, and listed below.

No one watched it despite the fact that we promoted the hell out of it. I think that it was a mix of people assuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than practically any other type of podcast marketing we tried.

Both Quartz and The Telegraph wrote about it, bringing very little traffic, however a lots of street cred and link juice (marketing school podcast text). Not everyone will develop a rap video, however this is a workout of thinking beyond the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, proceed and purchase some Facebook advertisements.

However, they are unworthy the effort and are really short-term. I 'd much rather focus on creating content that will live on the web permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We created a terrific program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - marketing in your car podcast fm. He also shared it on his massively big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Money Mustache, and for simply a few hundred dollars, we had the ability to capitalize on that ONE episode. We tried it a couple of more times with other visitors and didn't get nearly the very same action. That episode continued to be linked to and spoke about on social media without us needing to buy anymore Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreaded job of publishing a podcast. The reality is, you should take your program keeps in mind simply as seriously as you take your show. Treat your show notes like real blog posts that provide legitimate worth and helpful links.

I'm not talking about records. Sure, they supply more words for SEO value, but if they are not cleaned up and formatted and supply real value, then you are squandering your time and cash - professional services marketing podcast. Write something new. Turn your episodes into readable content. Offer links to the important things you talk about in your program.

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If you do not wish to compose program notes, you must hire somebody to compose them for you. You can start by reaching out to your audience because they already listened to your show. Or you can hire a kick-ass freelance author. They listen, carry out extra research, and turn each one of the episode posts into extraordinary SEO bait, helping to reel in more listeners through Google - podcast as a marketing tool.

We took a look at what episodes got the most downloads and tried to develop similar episodes in the future. We likewise attempted different kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you more most likely to get included since there are staff members at iTunes listening.

Use your ears. If it sounds good, then it probably is. Purchase a good mic. I advise the Audio Technica ATR 2100 and an excellent introduction USB mic. If you desire to buckle down, purchase a good USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Trick. These are simple to register for and worth checking out to see if there are opportunities to be interviewed. It's also a simple method to find podcast visitors if you're searching for an expert on a specific topic.

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It's likewise a simple method to find podcast guests if you're looking for an expert on a particular topic. It works well to speed up development, however it can lead to stress out. We started with producing an episode once a week for the first 8 months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads exploded (recruitment marketing international podcast).

Daily can be extremely good for generating income but I do not suggest it anymore - site:fourhourworkweek.com/podcast/ marketing. It's overwhelming. I like the idea, however more as a means for exclusive content as a free gift to people who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with just an easy still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, however simple enough. I would just recommend this if you're incredibly passionate and enjoy participating in Facebook Groups or Forums based upon your topic. I'm not much of a writer and find a tough time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely won't get you much, but easy enough to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones provided by each social networks network.

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If you're not offering something with a direct ROI, avoid this. online marketing made easy podcast linked. Too costly. I'm not just a fan of spending for fans. There is this concept that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested correlation. In fact, outdoors research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you ought to absolutely get more evaluations since, in turn, that will assist you get you more subscribers (the proverb effect (and how marketers can use it): author ron ploof on marketing smarts [podcast]). Podcasts like Serial or S-Town succeed since each episode makes you desire to listen the next one. The program LOST was notorious for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (below the fold podcast digital marketing). He put his show name in there. I don't truly see the value in this. Sure, leave your comfort zone and promote. I would not speak exclusively to promote your podcast though.

However speaking to build up your individual brand name is a good idea, especially if you're spent for it. Yes, leave the podcast studio and satisfy your fans. This is life-altering and had a profound affect on me as a podcaster. podcast marketing book. If you're attempting to construct a blog/podcast, you ought to be gathering e-mails.

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Provide choices. Offer them special material for registering, like reward episodes or videos. Use Mailchimp. It's totally free initially. Produce something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promo. App shops are just another directory. I don't think it deserves the time and cash to develop an app to promote a podcast unless you were making money on it. The marketing overlap appears pretty low. I think producing an online street team is a brilliant idea.

Produce banners they can install on their own sites. social-media-marketing-podcast-helps-your-business-thrive-with-social-media. This is simple enough to add in your program notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be really excellent and valuable for this to work. Do not make inside jokes tweetable.

I have actually said this before and I'll say it again. The service card is dead. Do not lose the cash. I think it's a good concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Always look to construct brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go all out. I doubt anybody has ever seen someone wearing a t-shirt of a podcast and began listening to it. It's a great concept to offer t-shirt totally free to your listens to construct a loyal army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you excited? Do you have a game plan? I know I'm pumped and prepared to begin promoting!. Remember, we're all friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everybody. local marketing podcast.

I do not have a shitty list to provide. Simply enjoy an e-mail from time to time. You agree to get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe whenever.

There are lots of different methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some might take a bit more time. I have actually attempted to include a range of different podcast marketing strategies so that you can select and select what makes good sense for you.



Contents Sounds simple however new subscribers are the most important consider ranking higher in Apple Podcasts (previously iTunes). It likewise indicates listeners will immediately down new episodes when they're published. social media marketing podcast notes. Apple Podcasts is the big player but Spotify and Google are quickly picking up speed as the go-to location where people find and listen to podcasts.

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