11 Strategies To Market Your Podcast In 2020 – Outbrain - Truth About Marketing Podcast

Published Mar 04, 21
10 min read

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In truth, it became our primary method for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Contacted, Interested, Booked. Add all the podcasts and contact info to the very first column. Compose the email that would sell YOU on yourself. Document some fascinating facts about yourself.

Document the things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something really unique and makes for a fascinating subject to go over. It's what sets me apart from other visitors.

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Craft each e-mail particularly for the show and avoid a mass copy and paste job. Likewise, you don't have to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also an excellent concept to allow Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Do not follow up a few days later and be like, "what the fuck, bro?" Give it a few weeks and follow-up with a short email ending with a question. Who understands? Your e-mail could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Difficult but fun The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing space, I have actually developed three various rap videos which you can see here, here, and below.

Nobody saw it although we promoted the hell out of it. I believe that it was a combination of individuals presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our program than just about any other form of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing really little traffic, but a lot of street cred and link juice (human-centered marketing podcast). Not everyone will create a rap video, but this is a workout of thinking outside of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on producing content that will live on the web forever and consistently bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We created a fantastic show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - digital marketing podcast topics. He likewise shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was utilize it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we were able to profit from that ONE episode. We attempted it a couple of more times with other guests and didn't get nearly the same action. That episode continued to be connected to and discussed on social networks without us having to buy anymore Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreaded job of publishing a podcast. The truth is, you need to take your show notes simply as seriously as you take your program. Treat your show notes like real post that provide genuine value and useful links.

I'm not discussing records. Sure, they offer more words for SEO worth, however if they are not cleaned up and formatted and supply genuine worth, then you are wasting your money and time - neil patel marketing podcast. Write something new. Turn your episodes into understandable material. Provide links to the important things you speak about in your show.

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If you do not wish to compose program notes, you should employ someone to compose them for you. You can start by connecting to your audience due to the fact that they currently listened to your program. Or you can work with a kick-ass freelance author. They listen, perform extra research, and turn each one of the episode posts into unbelievable SEO bait, helping to draw in more listeners through Google - tourism marketing podcast.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We likewise attempted different kinds of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get featured because there are staff members at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Invest in a great mic. I recommend the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to get major, purchase a great USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank very high up on Google bringing us listeners by means of search. I like this Trick. These are easy to register for and worth examining out to see if there are opportunities to be talked to. It's also a simple method to find podcast guests if you're looking for a specialist on a particular topic.

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It's likewise an easy method to discover podcast guests if you're attempting to find an expert on a specific topic. It works well to accelerate development, however it can result in burn out. We began with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we try out doing an everyday episode for the next 31 days and our downloads exploded (podcast growth marketing).

Daily can be excellent for making money however I do not advise it any longer - science fiction & fantasy marketing podcast. It's overwhelming. I like the idea, however more as a means for unique content as a giveaway to people who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with just an easy still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, however simple enough. I would only advise this if you're exceptionally passionate and take pleasure in taking part in Facebook Groups or Forums based on your topic. I'm very little of an author and discover a difficult time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Probably won't get you much, but easy sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not selling something with a direct ROI, prevent this. smart marketing podcast. Too costly. I'm not simply a fan of paying for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven connection. In fact, outdoors studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you must absolutely get more evaluations due to the fact that, in turn, that will help you get you more customers (marketing a podcast 2017). Podcasts like Serial or S-Town succeed because each episode makes you want to listen the next one. The program LOST was infamous for leaving cliffhangers with the promise that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (marketing authenticity podcast, npr). He put his show name in there. I do not truly see the value in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However speaking to develop up your individual brand name is a great concept, especially if you're paid for it. Yes, leave the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. missouri oklthe late night internet marketing podcast. If you're trying to develop a blog/podcast, you ought to be collecting e-mails.

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Give them options. Offer them exclusive material for registering, like perk episodes or videos. Use Mailchimp. It's complimentary at initially. Produce something special for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promotion. App stores are just another directory. I don't think it deserves the time and money to develop an app to promote a podcast unless you were making money on it. The marketing overlap appears pretty low. I think developing an online street group is a fantastic idea.

Produce banners they can install by themselves websites. the best value alternative to podcast interview marketing. This is easy enough to include your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be truly excellent and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll state it once again. Business card is dead. Don't squander the cash. I believe it's an excellent idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your show. Always look to construct brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I state go all out. I doubt anyone has actually ever seen someone wearing a t-shirt of a podcast and started listening to it. It's an excellent concept to offer out shirt for free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you thrilled? Do you have a game plan? I know I'm pumped and ready to begin promoting!. Remember, we're all pals here. Let's help each other out and make podcasting even larger. When we ban together, it helps out everyone. marketing podcast 2019.

I don't have a shitty list to use. Simply enjoy an e-mail every now and then. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are heaps of different ways to promote a podcast. Some are fairly easy and don't need a great deal of effort, while some might take a bit more time. I've tried to include a range of different podcast marketing techniques so that you can pick what makes sense for you.

Contents Sounds simple however brand-new customers are the most important consider ranking greater in Apple Podcasts (previously iTunes). It also means listeners will automatically down new episodes when they're released. smarty pants book marketing podcast episod 87. Apple Podcasts is the huge gamer but Spotify and Google are quickly making headway as the go-to place where people find and listen to podcasts.