101 Tactics To Promote Your Podcast (The Definitive Podcast ... - Music Marketing Podcast

Published Nov 17, 20
10 min read

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In truth, it became our primary method for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Contacted, Intrigued, Scheduled. Add all the podcasts and contact info to the first column. Write the email that would sell YOU on yourself. Jot down some interesting truths about yourself.

Write down the important things that you 'd desire to speak with a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really special and makes for a fascinating topic to discuss. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the show and avoid a mass copy and paste job. Also, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Gotten in touch with. It's likewise a good concept to enable Card Aging, so you can get a visual representation of how long those cards have been being in each column.

Don't follow up a few days later and resemble, "what the fuck, brother?" Give it a couple of weeks and follow-up with a short e-mail ending with a question. Who understands? Your e-mail might have ended up in their spam folder, or you had the wrong e-mail address. The objective is the move the cards along the columns and book as many interviews as you can consistently.

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Difficult but enjoyable The real concept here is to do something no one has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing space, I've developed three different rap videos which you can see here, here, and below.

No one enjoyed it although we promoted the hell out of it. I think that it was a combination of people presuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing really little traffic, but a lots of street cred and link juice (the author marketing podcast). Not everyone will develop a rap video, but this is an exercise of thinking exterior of the podcasting world to do some smart promo. Lame If you got some extra money burning a hole in your pocket, proceed and purchase some Facebook ads.

However, they are unworthy the effort and are very short-term. I 'd much rather focus on producing material that will survive on the web forever and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We created a fantastic program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - podcast in hospital marketing. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we were able to capitalize on that a person episode. We tried it a few more times with other visitors and didn't get nearly the same action. That episode continued to be linked to and discussed on social media without us needing to buy anymore Facebook advertisements.

If you're anything like me, developing program notes for your episodes is the most dreaded task of releasing a podcast. The fact is, you must take your show keeps in mind simply as seriously as you take your show. Treat your show notes like genuine article that supply genuine value and helpful links.

I'm not talking about transcripts. Sure, they provide more words for SEO value, however if they are not cleaned up and formatted and supply genuine worth, then you are wasting your money and time - chiropractic marketing podcast. Compose something new. Turn your episodes into readable material. Offer links to the important things you discuss in your program.

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If you do not wish to write program notes, you ought to hire somebody to write them for you. You can begin by reaching out to your audience due to the fact that they already listened to your program. Or you can hire a kick-ass freelance writer. They listen, perform extra research, and turn each one of the episode posts into incredible SEO bait, assisting to attract more listeners via Google - top 10 marketing strategies podcast.

We looked at what episodes got the most downloads and attempted to create similar episodes in the future. We also tried various types of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included since there are employees at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Invest in an excellent mic. I suggest the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to get major, invest in an excellent USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high on Google bringing us listeners via search. I like this Trick. These are simple to sign up for and worth taking a look at to see if there are opportunities to be spoken with. It's also an easy way to find podcast visitors if you're trying to find a professional on a specific topic.

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It's also an easy method to find podcast visitors if you're trying to find a professional on a specific topic. It works well to speed up growth, but it can lead to burn out. We started with producing an episode when a week for the very first eight months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads exploded (side hustle podcast affiliate marketing).

Daily can be extremely great for making cash however I do not recommend it anymore - marketing genius podcast. It's overwhelming. I like the idea, however more as a way for special content as a giveaway to people who sign up for your email list. Marc Maron develops two-minute video to promote each episode with just an easy still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, but simple enough. I would just advise this if you're exceptionally passionate and delight in participating in Facebook Groups or Forums based upon your topic. I'm very little of an author and discover a difficult time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Most likely won't get you much, but easy sufficient to do when and leave it alone. From experience, I can inform you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social networks network.

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If you're not offering something with a direct ROI, avoid this. welcome to the sbi podcast, offering ceos, sales, and marketing leaders ideas to make the number.. Too pricey. I'm not simply a fan of spending for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven correlation. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you ought to absolutely get more reviews due to the fact that, in turn, that will help you get you more customers ("marketing" or "marketer" and "podcast" or "interview" -job). Podcasts like Serial or S-Town succeed because each episode makes you want to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode (marketing geeks podcast iphone). He put his show name in there. I do not actually see the value in this. Sure, get out of your comfort zone and promote. I would not speak exclusively to promote your podcast though.

But speaking to develop your individual brand is a good concept, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. network marketing online podcast. If you're attempting to develop a blog/podcast, you must be gathering emails.

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Provide choices. Offer them unique material for signing up, like bonus offer episodes or videos. Usage Mailchimp. It's totally free in the beginning. Develop something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promo. App stores are simply another directory site. I don't believe it's worth the time and money to develop an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I believe developing an online street group is a fantastic idea.

Develop banners they can install by themselves sites. adding podcast to my marketing. This is simple enough to include in your program notes. We did this for all of our episodes however saw very little activity from them. The tweetable text needs to be actually excellent and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this prior to and I'll state it again. The business card is dead. Do not lose the cash. I believe it's a good concept to provide away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Constantly aim to build brand name ambassadors.

We believed long and hard about doing this and our listeners desired us to. I say go for it. I question anybody has actually ever seen someone using a tee shirt of a podcast and began listening to it. It's an excellent concept to offer shirt free of charge to your listens to build a loyal army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you excited? Do you have a tactical plan? I understand I'm pumped and all set to begin promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everyone. marketing companion podcast.

I don't have a shitty list to offer. Simply take pleasure in an e-mail occasionally. You accept get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of various methods to promote a podcast. Some are relatively easy and do not require a lot of effort, while some might take a bit more time. I've attempted to include a variety of different podcast marketing methods so that you can pick what makes sense for you.

Contents Sounds simple however brand-new subscribers are the most important element in ranking higher in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down new episodes when they're released. real estate marketing dude podcast. Apple Podcasts is the huge gamer but Spotify and Google are rapidly making headway as the go-to location where individuals find and listen to podcasts.